Website Builders Directory

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Many small businesses think that once they get their website up and running, they can walk away and move on to their next project. Unfortunately this is not true. Business websites must have ongoing and fresh updates in order to keep customers coming back and to attract new customers. When working with website builders you should also lay out a plan for ongoing updates to the website, and consider several areas as part of the update plan:


• Website builders allow anyone to make a professional looking website quickly, easily, and cheaply. Be sure not to go overboard with graphics, but the website design needs to be clean and structured based on your business goals. Instead of cramming far too many images into the initial website, consider rotating the graphics periodically. This gives the impression that the site is changing without making drastic enhancements.
• Introduce a “customer of the week” or “favorite subscriber of the day” – this adds a level of personalization and gives you a way to acknowledge and appreciate your subscribers and customers. You can send an email in advance and if the user approves then post a thank you note for that person on your site, and allow others to comment and even allow the subscriber to write a note if they wish.
• Website builders can help you to design several marketing campaigns that can launch from your website. These campaigns can be coupons, discount codes, referral contests, and other techniques to help in building a subscriber base.
• Blogs have become extremely popular. Many people utilize blogs to learn more about products and services before they make a purchase. You can work with website builders to put together blogs based on your business. The blogs should be informative and not too salesy. You could also invite customers to blog if you choose.
• Linking to social media has become almost mandatory for any websites today. Website builders can help you to incorporate Facebook, Twitter, or LinkedIn to your site, and then leverage the power of these social media tools to bring in additional business.
• Mobile devices continue to proliferate and are used by an ever-growing number of people on the go. You should work with website builders so that your site is “mobile device friendly” and can be viewed easily on a smart phone, an iPad, or a tablet computer.
• Paying attention to your customers and their feedback is key for any business. You should regularly ask for customer opinions on your products and services, and then take each one very seriously. If customers are willing to share a story of how your product helped them solve a problem, consider sharing that story online. If a customer had an issue with a product, you should respond and address the issue to the best of your abilities.

Establishing that level of rapport with customers breeds great success no matter what type of business.
When working with website builders you should find one that understands how to build a site to meet your business goals and is willing to work based on your business needs and budget - and will listen.